# THIS IS MILLER

> Brand, content and e-commerce studio of Nikolina Micic and Mario Müller (Müller & Micic GbR), based in Fulda, Germany, since 2014. Current focus: outdoor and tactical brands.

## Key facts
- Founders: Nikolina Micic (strategy, consulting, project lead) and Mario Müller (art director, 20+ years; works with generative AI since 2023, also as artist BASD-ART)
- Experience: 20+ years in brand and communication: at top agencies, as freelancers and directly with brands
- Services: strategy, design / art direction, content (photo, film, social, newsletter), e-commerce (shop, ads, CRM, analytics)
- AI: daily hands-on work with generative AI since 2023 (image, content, workflows), used with judgement where it improves results; Mario Müller also exhibits AI art as BASD-ART
- Current focus: outdoor & tactical. For TACWRK, one of the largest German-language shops for outdoor, military and police gear, THIS IS MILLER runs the entire B2C business (brand, content, channels, sales)
- Brand experience includes: Netflix, adidas, Tasmanian Tiger, Mercedes-Benz, Audi, Volvo, smart, VISA, YouTube, T-Mobile, Nikon, OTTO, JOOP!, Marc Cain, Catrice, Nescafé
- Agencies worked in or for: Jung von Matt/Spree, Scholz & Volkmer, BBDO, Saatchi & Saatchi, Ogilvy & Mather, Heimat, Plantage, dirk&philip, Pulp, Ufomammoot
- Languages: German, English
- Location: Abtstor 29, 36037 Fulda, Germany
- Contact: hello@thisismiller.de

## Pages
- [Home (EN)](https://www.thisismiller.de/): overview
- [Startseite (DE)](https://www.thisismiller.de/de/): Übersicht
- [Side Quests](https://www.thisismiller.de/sidequests/): personal side projects
- [Legal notice](https://www.thisismiller.de/legal-notice.html)